Casual Game
What is this?
Casual game is that one with short phrases and without big script, being used to entertaining.
Examples:
Cards, Checkers, Chazz, Tetris, etc...
Why to invest in it?
According to Parks Associates Consulting, “the casual games are already the most popular online activity of the United States and count with the participation of 34% of the internet users in the country, exceeding the video visualization (29%) and community sites access, such as Orkut and Facebook (19%)