ARG
ARG
What is this?
The Alternate Reality Game join game´s situations with reality, digital and real worlds in order to provide to the players unique interactive experiences. It´s a kind of gincana where the participants explore the narrative, solve challenges and interact with the game characters in actual and virtual enviroments.
Why to invest in it?
When used to advertising purposes, the ARG engage the public target, raising the participation and the investment return (ROI), it strengthens the branding across the mouth to mouth advertising, calls the attention generating free media, keeps the attention of the public target in the brand for a major period and allows the participation of diverse ages.